Fancy reserving yourself a seat?

Then go ahead! We’ve just begun rolling out our handy new seat reservation service across our network, giving you more control over your coach journey than ever.

How it works

For just £2 per person, you can now reserve any seat in the front 5 rows of your upcoming service. It’s a small price to pay for your preferred spot and is perfect for making sure you can sit next to your favourite travel partner. Or, if you want the whole family to sit together and know that the little one won't rest until they get the window seat, you can snap it up (avoiding potential drama) fast.

Plus, a number of these seats have extra leg room too. Just book your travel in advance and you can kick back and stretch out in no time.

Step 1


Book your ticket online

Step 2


Pick your seat on the 'Manage My Booking' feature

Step 3


Your seat will be reserved and ready for your journey*

Step 4


Sit back, loving life in your new reserved seat



*Seat reservation valid on selected services only


Is Seat Reservation available on all services?

No. At present, you will only be able to reserve seats on selected services when travelling on the following journeys:

- Birmingham to/from Luton Airport

- Birmingham, Bournemouth, Brighton, Edinburgh, Glasgow, Leeds, Leicester, Manchester, Nottingham & Southampton to/from London Victoria

We are planning to roll-out Seat Reservation across all of our services over the next few months.

Is Seat Reservation available to purchase across all sale channels and ticket types?

No. Seat reservations will only be available via our website (desktop and mobile versions) when you book your ticket online and selected to receive an e-ticket.

Do I have to reserve my seat at the same time as I book my ticket?

No. We would recommend you reserve your seat at the same time as you book your journey as seat availability is limited and all the earlier you book and reserve a seat the more chance you have of getting our lowest fare and securing a specific seat. However, as long as you have made your original journey booking via our website (desktop and mobile versions) and selected an e-ticket, you can still reserve a seat up to 24 hours before your coach is due to depart (subject to availability). You can do this using the “Manage My Booking” feature on our website.

I’ve just arrived at a coach station to travel that day. Can I reserve a seat?

No. Seat Reservations can only be purchased online up to 24 hours before departure. Unfortunately Seat Reservations cannot currently be purchased through our mobile app, Contact Centre, Coach Stations, Drivers or Third Party Agents.

Got another question?

Sounds great, don't you think?

With your coach ticket in hand and specified seat waiting - getting from A to B has never been easier. You have up to 24 hours before travelling to decide but please note, this service is subject to availability - so you'd better get your skates on.

What are you waiting for? Visit ‘Manage My Booking’ now and reserve your perfect seat… 


If you'd like to know more, take a look at our full list of frequently asked questions.