National Express

Cookie Policy

About our policy

Our website uses cookies to distinguish you from other users of our website. This helps us to provide you with a good experience when you browse our website and also allows us to improve our site. (By continuing to browse the site, you are agreeing to our use of cookies.)

When you visit the Website we will ask you whether you agree to our use of cookies. You can indicate your acceptance of our use of cookies by clicking in the appropriate place on the banner that appears on the Website.

However, please note that if you do not click to accept but continue to browse the Website, you will be deemed to have accepted our use of cookies in accordance with this Privacy Policy.

If you do not agree to our use of cookies, then you are able continue to use the Website but your browsing experience may be affected. You can find out more below about what cookies are, the cookies we use and how to switch off cookies.

What are cookies?

A cookie is a text file containing small amounts of information which is downloaded to your device (e.g computer or mobile phone) when you access a website. The text file is then sent back to our server each time your browser requests a page from the server.

This enables us to operate the Website more effectively and load the Website in such a way as to reflect your personal preferences based on your previous browsing on the Website, as well as keywords we are able to gather from URLs of webpages from which you accessed the Website.

Embedded content

Sometimes, we embed images or videos from websites such as YouTube and Flickr. As a result, when you visit a page featuring such content, you be presented with cookies from these websites.

We do not control these cookies and cannot prevent these sites or domains from collecting information on your use of this content.

You should check the relevant third-party website for more information about them and how to opt out. If you are not logged in to their services, they will not know who you are but still gather anonymous usage information (e.g number of views, plays, loads etc).

Social networking & sharing tools

On some pages, we also feature embedded 'Share' buttons or widgets that enable you to share content with friends through a number of popular social networking sites (eg Google+1; Twitter; Facebook 'Like' etc).

These sites set cookies which can identify you as an individual when you are also logged in to their services. This means they are collecting information about what you are doing all around the internet, including on TfL sites. We do not control these cookies and you should check the relevant third-party website to see how your information is used and how to opt out.

Third party cookies

We try and make it easy to share content and to see what content is popular on those networks. We add buttons to allow people to easily share to those networks. When we include these social 'plugins', it gives those sites the flexibility to use cookies. They can't read any cookies we set from our Website, and we can't read any cookies they set, but it lets them do the same sort of traffic measuring that we do on the rest of the Website, and it also lets them know whether you're logged in.

Other websites and services (including, for example, advertising networks, providers of external services like web traffic analysis services and content recommendation engines) also use cookies, over which we have no control.

How do I turn cookies off?

If you would like to opt out of cookies, you can change the settings on your internet browser to reject cookies. You can set your web browser (eg Chrome, Firefox, Internet Explorer etc) to reject all cookies; allow only 'trusted' sites to set them; or to accept cookies from websites only for the duration of your visit.

Your browser's 'Help' option will tell you how. Please note that if you do set your browser to reject all or some cookies, you may not be able to use all or some parts of our Website.

For more information please consult the “Help” section of your browser or visit www.aboutcookies.org or www.allaboutcookies.org.

What cookies do we use?

We use the following cookies:

Cookie Name Type of cookie                               Purpose                               More information Expiry period
ADARA Analytics CKID Targeting
Third Party Controlled
ADARA's cookie collects information about travel activities and preferences that allows National Express and approved 3rd party companies to engage with the user through personalized, relevant adverts when you're browsing other websites and social media platforms, and through ADARA analytics services. You can learn more about ADARA and opt out at https://www.adara.com/privacy-promise 2 years
Maxymiser mmcore
mmapi
Ixx
Analytical
Performance
Third Party Controlled
Maxymiser cookies are used to test and analyse how customers interact with the National Express website, to make informed decisions and provide a better experience for our customers.  You can learn more about Maxymiser and opt out at https://www.oracle.com/legal/privacy/privacy-policy.html Various, maximum of 1 year
Google Analytics _ga
_gaid
_gat
AMP_TOKEN
_gac_<property-id>
Analytical
Performance
Third Party Controlled
Google Analytics helps website owners measure how users interact with website content. You can learn more about Google Analytics and opt out at https://support.google.com/analytics/topic/2919631?hl=en&ref_topic=1008008 Various, maximum of 2 years
Amazon Mobile Ads ad-id
ad-privacy
csm-hit
Targeting
Third Party Controlled
Amazon's cookie collects information about online ticket sales. This allows Amazon to understand the profile of people who have purchased tickets so that they can target other people with a similar profile.  You can learn more about Amazon advertising privacy policies here: https://advertising.amazon.com/ad-specs/en/policy/gdpr 30 days
App Nexus __auc
_ga
_mkto_trk
AWSALB
Performance Monitoring
Third Party Controlled
App Nexus's cookie collects information about online ticket purchases, to understand which sales originated as a result of someone being served an online advert via their advertising platform. They use this information to report on sales and to find users with a similar profile. You can learn more about App Nexus and opt out at
https://www.appnexus.com/en/company/platform-privacy-policy
2 years
Bing Ads MUID Performance Monitoring
Third Party Controlled
Bing's cookie collects information about online ticket purchases, to understand which sales originated as a result of a click on a Bing search result. Bing privacy and data collection policies - https://advertise.bingads.microsoft.com/en-gb/resources/policies/privacy-and-data-protection-policies 30 days
Double Click IDE Performance Monitoring
Third Party Controlled
Google DoubleClick's cookie collects information about online ticket purchases, to understand if a user clicked or was exposed to any online advertising prior to purchase. You can learn more about Google's advertising policy and opt out of personalised advertising at https://policies.google.com/privacy?hl=en Maximum of 540 days
Double Click Bid Manager   Performance Monitoring
Third Party Controlled
Google DoubleClick's cookie collects information about online ticket purchases, to understand which sales originated as a result of someone being served an online advert via their advertising platform. They use this information to report on sales and to find users with a similar profile. You can learn more about Google's advertising policy and opt out of personalised advertising at https://policies.google.com/privacy?hl=en Maximum of 540 days
Double Click Ad Exchange Buyer   Performance Monitoring
Targeting
Third Party Controlled
Google DoubleClick's cookie collects information about online ticket purchases, to understand which sales originated as a result of someone being served an online advert via their advertising platform. They use this information to report on sales and to find users with a similar profile. You can learn more about Google's advertising policy and opt out of personalised advertising at https://policies.google.com/privacy?hl=en Maximum of 540 days
Double Click Floodlight   Performance Monitoring
Targeting
Third Party Controlled
Google DoubleClick's cookie collects information about online ticket purchases, to understand if a user clicked or was exposed to any online advertising prior to purchase. You can learn more about Google's advertising policy and opt out of personalised advertising at https://policies.google.com/privacy?hl=en Maximum of 540 days
Flashtalking _D9J
_ga
flashtalkingad1
Targeting
Third Party Controlled
Flashtalking's cookie collects information about ticket searches and purchases on National Express' website. They then use this information to customise online advertising for people who have searched, but not booked, tickets (retargeting) based on the destination searched for. You can learn more about Flashtalking and opt out at http://www.flashtalking.com/privacypolicy/ 18 months
Google Adwords Conversion   Performance Monitoring
Third Party Controlled
Google's cookie collects information about online ticket purchases, to understand which sales originated as a result of a click on a Google paid search ad You can learn more about Google's advertising policy and opt out of personalised advertising at https://policies.google.com/privacy?hl=en 30 days
Google Adwords Users Lists   Targeting
Third Party Controlled
Google's advertising cookie collects information about website usage, in order to build lists of users based on their online behaviour and then target groups of people accordingly. You can learn more about Google's advertising policy and opt out of personalised advertising at https://policies.google.com/privacy?hl=en Maximum of 540 days
Google Dynamic Remarketing   Targeting
Third Party Controlled
Google's advertising cookie collects information about website usage, in order to build lists of users based on their online behaviour and then target groups of people accordingly. You can learn more about Google's advertising policy and opt out of personalised advertising at https://policies.google.com/privacy?hl=en Maximum of 540 days
MediaMath _ga
_mkto_trk
Targeting
Third Party Controlled
MediaMath's cookie collects information about online ticket purchases, to understand which sales originated as a result of someone being served an online advert via their advertising platform. They use this information to report on sales and to find users with a similar profile. You can learn more about MediaMath and opt out at http://www.mediamath.com/privacy-policy/ 13 months
GA Audiences __utma
__utmz
_ga
_ga
Targeting
Third Party Controlled
Google's GA Audiences cookie collects information about website usage, in order to build lists of users based on their online behaviour and then target groups of people accordingly. You can learn more about Google's advertising policy and opt out of personalised advertising at https://policies.google.com/privacy?hl=en Maximum of 540 days
Tribal Fusion ANON_ID Performance Monitoring
Third Party Controlled
Exponential's (fomally Tribal Fusion) cookie collects information about online ticket purchases, to understand which sales originated as a result of someone being served an online advert via their advertising platform. They use this information to report on sales and to find users with a similar profile. You can learn more about Exponential and opt out at
http://exponential.com/privacy/
24 months

 

 

 

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