Coach Heroes
For over 50 years our big white coaches have been seen on roads and motorways up and down the country, providing billions of comfortable, reliable, great value journeys connecting friends, families and loved ones with hundreds of towns, cities and airports right across the UK.
And while our coaches are instantly recognisable, what might not be so much is the outstanding people behind those journeys. Our Coach Heroes. And this is where we need your help…
Our Coach Heroes are the frontline National Express colleagues who keep the wheels turning and keep customers smiling. They’re the drivers and customer service teams that make a real difference to your journeys when travelling with us.
From acts of kindness, or joyful humour, to a moment where a coach driver went out of their way to help you, or a customer service team member provided you with outstanding support during a difficult situation.
We’d love it if you’d help us celebrate our Coach Heroes by shining a spotlight on the brilliant frontline colleagues that have delivered an excellent experience for you.
Nominate your Coach HeroComplete the nomination form below and include the name of the National Express driver or customer service team member, along with details of how they made your day that little bit more special and memorable. Those who submit the best nominations will receive four free National Express return coach travel trips to anywhere on our network. And of course, we'll celebrate the winning National Express Coach Hero colleagues with a special celebratory gift to recognise their excellent customer service. |
THE PROMOTER
The promoter is NATIONAL EXPRESS LIMITED of National Express House, Birmingham Coach Station, Mill Lane, Digbeth, Birmingham, England B5 6DD (referred to as “we”, “our” or “us” in these Terms and Conditions).
THE COMPETITION
The title of the competition is “Coach Heroes”.
We invite customers to nominate our coach drivers or customer service team members who have made a positive impact on the customer’s experience when travelling with us.
The competition opens at 00:01 on 15 June 2026 and the initial closing date for entries to be eligible for the competition is 23:59 on 15 July 2026.
Nominations received after this date may be reviewed for internal recognition purposes but will not be entered into the competition.
Entrants who submit a winning nomination will receive four (4) single-use digital voucher codes, each valid for one free return journey across the National Express UK network.
National Express coach drivers or customer service team members selected as official Coach Heroes as a result of a customer’s nomination will receive a special celebratory gift.
Our colleagues may distribute physical “Coach Heroes” nomination cards detailing their names and a QR code which will link to our website where customers can complete the online nomination form.
ELIGIBILITY
This competition is open to all UK residents aged 16 or over, except for employees of National Express and its group companies, their immediate families and agents, or any third party directly associated with the administration of this competition.
By submitting a nomination, customers confirm that they are eligible to do so. We may check the entrant’s eligibility against these terms and conditions for the purpose of validation. If an entrant cannot provide relevant proof of eligibility, their nomination will be discounted.
We reserve all rights to discount a nomination if it is invalid. Please see point 3.2 above and point 4 below.
HOW TO NOMINATE
All nominations must be submitted via the dedicated form on www.nationalexpress.com/coachheroes.
For the nomination to be valid, customers are required to:
(a) include their full name, year of birth, home location (town/city and county), contact number and email address
(b) include the date of travel, their National Express ticket number and the name of the coach driver or customer service team member being nominated
(c) include as much detail as possible about how the driver or customer service team member positively impacted their journey.
Nominations will be scored based on the following objective, equally weighted criteria: (i) clarity of description, (ii) exceptional nature of the colleague’s service, and (iii) positive emotional or physical impact on the customer’s journey. Valid entries will be judged by a panel of judges, which shall include at least one member who is entirely independent of National Express.
By submitting a nomination, customers are agreeing to be bound by these terms and conditions.
THE PRIZE
If selected as a winning nomination, the prize is four (4) free return coach tickets (excluding open returns) for travel anywhere on our network by 31 December 2026.
The free return coach tickets will be issued by email in the form of four (4) single-use voucher codes for use when booking a return journey on www.nationalexpress.com.
The prize is not negotiable or transferable and there is no cash alternative for the prize.
We reserve the right to replace the prize with an alternative prize of equal or higher value if circumstances beyond our control make it necessary to do so.
All tickets are issued and all passengers are carried subject to our General Conditions of Carriage as well as our Privacy Notice.
WINNERS
Winners of the prize will be notified within 14 working days of the closing date using the telephone number or email address provided on the customer’s nomination form.
Customers will have seven (7) days from the date of our initial contact to confirm receipt of our notification, otherwise we reserve the right to offer the prize to the next eligible winner.
We do not accept any responsibility if the customer is not able to take up the prize.
DATA PROTECTION AND PUBLICITY
Personal information relating to the nominating customer and the nominated colleague will only be processed as set out in our Privacy Notice.
We may request that winners participate in reasonable, unpaid publicity related to the competition.
Separately, to comply with CAP Code 8.28.5, we must either publish or make available information indicating that a valid award took place. For this purpose the surname and county of prize winners will be made available to anyone who emails pressoffice@nationalexpress.com within 30 days of the closing date. Entrants may object to their details being shared in this manner by notifying us at the time of submitting their nomination. The privacy of prize winners will not be prejudiced by the publication of personal data and we will comply with Data Protection Laws when processing this personal data.
No fees shall be payable to any customer in relation to their nomination or any publicity relating to the competition.
By submitting a nomination, customers warrant and undertake that the information submitted is true, accurate, complete and that it also meets these terms and conditions.
By submitting a nomination, customers and our employees understand that they are sharing their personal data as set out in these terms and conditions, and by taking part they are “Consenting” for their personal data to be processed for the purposes of this competition only.
The submitted nomination form with the customer’s personal data will be retained for 60 days after the competition closes and then deleted.
LIMITATION OF LIABILITY
Insofar as is permitted by law, we, our agents or distributors will not in any circumstances be responsible or liable to compensate the prize winner or accept any liability for any loss, damage, personal injury or death occurring as a result of taking up the prize except where it is caused by our negligence or negligence of our agents or distributors or that of their employees. Your statutory rights are not affected.
GENERAL
If there is any reason to believe that there has been a breach of these terms and conditions, we may, at our sole discretion, reserve the right to exclude a customer from participating in the competition.
We reserve the right to hold void, suspend, cancel, or amend the initiative or prize where it becomes necessary to do so.
These terms and conditions shall be governed by English law, and the parties submit to the non-exclusive jurisdiction of the courts of England and Wales.
Please read the Privacy Notice here.