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National Express invites passengers to nominate their Coach Heroes
Published: 16th June 2026
National Express invites passengers to nominate their Coach Heroes
Passengers are being invited to nominate their Coach Heroes
Image © Shaun Fellows, Shine Pix
As the UK's largest scheduled coach operator we are calling on passengers across the country to help recognise the everyday heroes of coach travel through a new nationwide initiative, Coach Heroes.
Passengers are being invited to nominate a coach driver or customer service team member who has gone above and beyond to deliver an exceptional experience while travelling with National Express.
From acts of kindness and professionalism to moments of joyful humour or outstanding support during challenging situations, the Coach Heroes initiative aims to shine a spotlight on the frontline National Express colleagues who keep journeys running smoothly and keep customers smiling.
Full details are available on our dedicated page www.nationalexpress.com/coachheroes, where passengers can nominate their Coach Heroes by sharing stories of the colleagues who made a real difference to their journey.
Those who submit the best nominations will receive four free return coach tickets, valid anywhere across our UK network.
Examples of nominations might include a driver who took extra time to assist a passenger, or a customer service team member who provided calm, reassuring support when it was needed most.
Graham Price, Lead Customer Officer for National Express, said:
"For more than 50 years, National Express has been at the heart of coach travel in the UK, connecting people with hundreds of destinations through accessible, reliable and great-value journeys. We’re incredibly proud of our teams who work hard to deliver the best experience and make a positive impact on our passengers every day.
“From drivers to coach station customer service colleagues, they go above and beyond to support our passengers, and we'd love people to share their stories about the individuals who truly stand out and make coach travel memorable for all the right reasons.”
Colleagues selected as official Coach Heroes following passenger nominations will receive a special celebratory gift in recognition of their dedication and excellent service.
Nominate your Coach Hero today at www.nationalexpress.com/coachheroes.
Full terms and conditions can be found on the Coach Heroes page.
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